Strellson – LOADED: A Sportive Concept for a Fragrance

Perfume Bottle and Packaging Inspired by Swiss Alpinism

Strellson, a renowned brand, approached Peter Schmidt Atelier to create a sportive concept for their new fragrance, Strellson – LOADED. The design needed to thematically refer to Strellson's Swiss-based roots. Drawing inspiration from alpinism and the spirit of exploration, Peter Schmidt crafted a design that captures the essence of the Swiss lifestyle.

The perfume bottle itself takes inspiration from the hip flask, a steadfast companion of traditional adventurers. Its sleek and compact design reflects the functionality and durability required in the world of alpinism. The packaging, on the other hand, pays homage to the classic traveler's Moleskin, known for its timeless appeal and versatility.

The clear appearance of the packaging not only adds a touch of elegance but also reinforces the idea of a functional utensil. Just as a hip flask accompanies adventurers on their journeys, the Strellson – LOADED fragrance and its packaging become a companion for individuals as they navigate their daily lives.

This unique design by Peter Schmidt Atelier has garnered recognition in the design world. In 2013, it was awarded the Iron A' Design Award in the Packaging Design category. This prestigious accolade is given to designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The Strellson – LOADED design stands out for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings to its users.